Dutch Art & Design
Invited as Event Planners to attract a younger audience to the Rembrandt Exhibition, proposed an Exhibition of Contemporary Dutch Art & Design, and create an overall Old Master, New Masters Show at the Penthes Museum in Geneva.
With a restricted time frame of four months and limited budget, my business partner focused on Sponsorships and Art After Works while I focused on Curation, Partnerships, Related Symposia, and PR.
Creating strong Partnerships with the local Design Schools HEAD, ECAL and EPFL+ECAL LAB allowed for the exchange I was seeking to create between Swiss and Dutch Design, having invited notable Dutch Professors and Designers to speak at the Symposia.
As Curator for the Dutch Art & Design Exhibition four Dutch Artists were selected. Dutch Photographer Hendrik Kerstens, whose powerful portraits of his daughter, play references to Old Master Paintings and, in order to mark Dutch Design in a historical context, exhibited the Limited Edition Design pieces by Designers Jurgen Bey, Marcel Wanders and Joris Laarman, highlighting the continuity and emphasis of each designer with the core values set out in the 1980s by the Internationally renowned Dutch Design Movement: Experimental, Innovative, Artistic, Collaborative, Analytical and Conceptual.
Each Designer was dedicated an individual room at the Museum, and video footage of interviews with the designers allowed visitors the chance to appreciate the works at a deeper level. A specialised bookstore on Dutch Design was set up on the ground floor, in partnership with various Dutch publishers and bookstores, the bookstore also included copies of the recently launched coffee table edition of Marcel Wanders Rijks Book (the special Limited Edition being on view at the upstairs gallery).